An afternoon,
painted on a shirt.
Koocheh is a small clothing and lifestyle brand built around comfort, memory, street feeling, and the quiet objects of everyday life.
Plate 08 — ScooterSelected pieces
QA-01Reach
A Quiet Afternoon · Ecru
$58 / €53
QA-02Siesta
A Quiet Afternoon · Ecru
$58 / €53
QA-03The Manager
A Quiet Afternoon · Ecru
$58 / €53
QA-04Laundry Day
A Quiet Afternoon · Ecru
$58 / €53
Low stockQA-05Supper
A Quiet Afternoon · Ecru
$58 / €53
QA-06Porthole
A Quiet Afternoon · Ecru
$58 / €53
QA-07Autumn
A Quiet Afternoon · Ecru
$58 / €53
QA-08Scooter
A Quiet Afternoon · Ecru
$58 / €53
A Quiet Afternoon
Seventeen watercolour-and-ink scenes of a cat and the slow hours of an ordinary day, printed on heavyweight ecru cotton.
A Quiet Afternoon began as a stack of paintings — a tortoiseshell cat moving through the small rooms and side streets of an ordinary day. A ladder, a scooter, a window, the first snow.
Explore the capsuleMore than a clothing label, Koocheh is a small world — clothing, music, art and everyday objects, held together by memory and a cat who gave it her name.
About Koocheh →Notes & stories
The cat named Koocheh
Koocheh means alley — a small street where things happen quietly. It was also the name of a cat. This is where the brand comes from.
Painting A Quiet Afternoon
Seventeen scenes, one cat, one cream ground. Notes from Parastoo on building a collection that reads as a single picture.
Why everything is ecru
The paper the art is painted on is cream. So the garment is too. A short note on why the colourway is the whole point.
Order, ask, or just say hello
For now, every order is handled personally over WhatsApp or Instagram. Tell us the piece and your size — we'll take care of the rest.